Why people are becoming addicted to social media: A qualitative study

Social media addiction (SMA) led to the formation of health‑threatening behaviors that can have a negative impact on the quality of life and well‑being. Many factors can develop an exaggerated tendency to use social media (SM), which can be prevented in most cases. This study aimed to explore the reasons for SMA.

This qualitative study was conducted using content analysis. A total of 18 SM addicted subjects were included through purposive sampling. Data were collected through semi‑structured interviews and analyzed using the Lundman and Graneheim qualitative content analysis method.

The main category of “weakness in acquiring life skills” was extracted with three themes: “problems in socializing” (including communicating and escaping loneliness), “problems in resiliency” (including devastation in harsh conditions and inability to recover oneself and “lack of problem‑solving skills”(including weaknesses in analysis and decision making and disorganization in planning).

Weakness in life skills plays an important role in individuals’ addiction to SM and formation of the health‑threatening behaviors. Since SMA can affect behavioral health, policymakers must adopt educational and preventive programs to increase the knowledge and skills of individuals in different societies in the modern world.