Providing a favorable model for managing the relationship between national media and Iranian ethnic groups

Achieving the goals of any society requires the use of all material and human resources of that society. Proper management of human resources is one of the most important factors to achieve the goals of any society. The purpose of this study is to provide a favorable model for managing the relationship between national media and Iranian ethnic groups; The method of this research is qualitative grounded theory. The statistical population of this research is professors and experts in the field of media management, social communication sciences and managers and senior deputies of the Radio and Television Organization of the Islamic Republic of Iran. To interview the experts, for a complete and comprehensive analysis in the field of national media relations management with Iranian ethnic groups, 30 people were interviewed openly and in depth. The results show that increasing ethnic participation is possible by focusing on assessing the needs and opinions of ethnic audiences, and provided a way to create an independent unit for research on ethnic issues and ways to implement national media policies on ethnicity. Also, media productions should be based on ethnic culture, use of local language in ethnic programs, justice, highlighting, hope, ethnic diversity and pluralism, ethnic dialogue and empathy, empathy and language, introducing ethnic patterns, think tank, monitoring and demanding from responsible institutions. , Optimal representation of relatives in provincial networks and extra-organizational interaction.