نشریه مطالعات رسانه ای
پیاپی 62 (پاییز 1402)

In today's age, information and communication technology is a powerful tool that there is no other choice but to face it. Information and communication technology is penetrating various fields, including education, at a stunning speed. Undoubtedly, smart schools can be considered as one of the most obvious signs of the influence of information technology in the field of education.The present study was conducted with the aim of investigating the attitude and computer literacy of teachers in the use of information technology in educational and administrative processes in Kermanshah province. The method of conducting this research was a descriptive survey. The statistical population of this research is all the teachers of Kermanshah province, which at the time of the research, their number is 22,742, and by multi-stage and simple random cluster sampling method, 378 people (201 women and 177 men) as a sample were chosen. To collect data, two standard questionnaires of attitudes towards the use of Yavuz and computer technology by Son, Rob and Karismiadji have been used. The reliability of the questionnaires is 0.84 and 0.79, respectively. The statistical methods used included descriptive statistics (mean, percentage, frequency) and inferential statistics (one-sample t test). The findings showed that the attitude (sig = 0.008) and computer literacy (sig = 0.01) of teachers of smart schools are significantly effective in using information technology in educational and administrative processes. According to the findings, it is suggested to consider attitude and computer literacy as two components in the selection of teachers in these schools

This research seeks to identify and compare the efficiency indicators of three domestic news agencies in terms of quantitative method and applied purpose. The research method is quantitative-survey and the method of data collection is a researcher-made comprehensive questionnaire. The statistical sample was selected from 92 employees of three news agencies by simple random sampling.Findings and results of the research after conducting analytical tests, descriptive and inferential statistics analysis showed: audience news needs assessment, the most important and most widely used component of news agencies efficiency and meritocracy and maintaining the forces of having a skilled and transparent workforce in news, The least used component of efficiency is three news agencies and based on coefficients and average efficiency ratings: ISNA news agency with the highest scores, first news agency (most efficient), IRNA news agency with average scores, second news agency (more efficient) and ILNA news agency with lower scores, news agency It was ranked third (least efficient).The least used component of efficiency is three news agencies and based on coefficients and average efficiency ratings: ISNA news agency with the highest scores, first news agency (most efficient) ISNA news agency with the highest scores, first news agency (most efficient), IRNA news agency with average scores, second news agency (more efficient) and ILNA news agency with

Base:

Extra burden on Iran Society Psychological Security, by Hyper medias like BBC,VOA,Euro News also new targeted networks like Manoto ,Iran International,etc. In terms of Corona Pandemic & Sanctions Consequences, lead the bank oriented economy of Iran to take on customer driven values to immunization of media based model that is the basis & background of this research. Being affected by new generation of wars known as Psychological Media Warfare, Iran has encountered an expensive experience about the potential of social media, satellite and TV channels that aims at the banking system in which plays the role of vital artery in the bankoriented economy of the country.

This paper has used qualitative method and Grounded Theory Methodology by semi structured interviews with 34 banking and media elite managers, out of 20 Private Bank in Iran, to identify critical factors after coding process in a media based model.

Research Achievement:

Casual Conditions: are Sanction & Corona Virus Pandemic Consequences , also Social Media Cultural Invasion and USA withdrawal from JCPOA(Joint Comprehensive Plan of Action) results.

Phenomenon: 

Resilience & Immunisation depend on Price Elasticity of Demands as Core Category.

Context: 

Level of E-Banking Platforms & Media Sources.

Interving Conditions:

 Customer drived Values & Corporate Governance.

By Approach Adoption of paradigm Strategies as Customer Persuasion & Productivity Management, also Risk & Cost management due to Portfolio Modification in a Proffesional Banking Intermediation, the Immunisation can be possible.

The aim of this research is presenting a model of Saderat bank customer insight analysis quality by using grounded theory.  Aim society is combination of marketing and public relation experts that 12 of them have chosen by using purposive and theoretical sampling. Data collecting tool is semi structured interview and data analysis has done in three stages, open, axial and selecting coding.  Findings show that to achieve Saderat bank customer insight analysis quality should provide background that cause to increase products. The background includes: 2 causal conditions (plurality of healthy/unhealthy competitive acts, lack of instrumental look necessity), 3 contextual conditions (function of social-personal component for contacts, interaction of requirement-reaction, change of customer taste), 3 intervening conditions (risks of imitative advertisement, advertising stationary, contextual success/failure of advertisement), 8 strategies (systematic using of feedback mechanisms, suitable noticing to aimed society, customer orientation, quality of advertising localization, creating empathic feeling, participatory management,  producing efficient advertising and the nature of target oriented communication), 5 consequences (positive feedbacks, customer satisfaction, attraction/nan attraction financial/ non-financial references, bank and customer goal achievements and negative feedbacks). Final results show that customer insight supports the organization feedbacks to environment opportunities and threats and aids customer-concentrated growth. According to this, customer insight analysis shows itself to understand their expectations and edit a suitable model.

The aim of this study was to identify how religious style is reflected in Ramadan family series with a combined approach. The statistical population in the qualitative section includes experts in the field of lifestyle and media, including university professors, seminarians, managers and officials of the national media, and in the quantitative part, the statistical population includes all serials broadcast in the month of Ramadan in 1397 from channels one, It is two and three. Qualitative findings of the study indicate that the type of cover, religion, Islamic moral relations, self-control, helping others, paying attention to economic values with forgiveness and helping others, forgiveness, honesty, cooperation, the effects of actions, resorting to Imams, reliance on God, hope, family, mercy, respect for orphans, piety, moderation and adherence to moral values are components of the religious lifestyle that are more important in the family series of the Islamic Republic TV during Ramadan. They are located. Quantitative findings also showed that clothing and clothing, eating and drinking, housing and living facilities and sleep and wakefulness have the highest percentage among the components of human interaction with themselves in religious lifestyle