The Effects of Multilevel Corporate Entrepreneurship Orientation on Fundamental Innovation and Financial Performance (Case Study: Behrad Consulting Auditing Institute)

In recent years, entrepreneurial orientation strategies have been developed based on specific models, methods and standards, and researchers and experts have tried to structure this process. Therefore, using standard methods and methods in the development of these strategies and establishing mechanisms to increase their interactions for fundamental innovation and implementation of favorable policies will greatly help increase the success rate of services and thus increase financial performance. The present study has dealt with the effects of multi-level entrepreneurial orientation of companies on fundamental innovation and financial performance in Behrad Consulting Auditing Institute. The research method used is descriptive-survey. Also, the statistical population of the present study includes all managers of Behrad Consulting Auditing Institute. The sample size was determined using Cochran's formula of 82 people. The sampling method of the present study is simple random. The research data was collected by library and field methods and the instrument used was a questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha method of 0.879 and the validity was confirmed by the content method. In addition, the research data were analyzed using SMARTPLS software using statistical, descriptive and inferential tests. The results of this study indicate that entrepreneurial orientation has a significant effect on financial performance and fundamental innovation. In addition, the results showed that fundamental innovation has a positive effect on financial performance. The results also show that entrepreneurial orientation through fundamental innovation has a significant effect on financial performance.