Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange

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Article Type:
Case Study (بدون رتبه معتبر)
Abstract:

Introduction The aim of this study was to investigate the relationship between financing constraints with competition in the product market and customer focus in automotive companies listed on the Tehran Stock Exchange. The present research has been done by descriptive-correlation method with applied nature in 2020. The statistical population includes car companies listed on the Tehran Stock Exchange. The sample size is 35 and the sampling method has been done by systematic removal. The tools used in this research are reports published by the stock exchange, stock exchange monthly, modern savings software, Sahra and Dena and audit reports, financial statements and the web portal of the Society of Certified Public Accountants. Manna test, Pearson correlation and linear regression were analyzed. In this study, two hypotheses were proposed. In the first hypothesis, the relationship between financing constraints and competition in the product market was examined, and in the second hypothesis, the relationship between financing constraints with customer focus was examined. Both hypotheses were confirmed.

Language:
Persian
Published:
Journal of Marketing Management, Volume:16 Issue: 53, 2021
Pages:
21 to 34
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