The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs)

Nowadays, Using from Innovation Strategy is one of the most important tools for improving the products and services commercialization in companies. In this study, the model of innovation strategies has been investigated based on the classification of Fletch et al, 2018. Also, The Chen et al, 2009 model about classification on the dimensions of technology commercialization has been used. The research has been done with an exploratory approach and based on structural equation modeling with SmartPLS3 software. In this study designed Questionnaires were answered by 112 experts and managers from knowledge-based and medium-sized firms. The results indicated that Product Innovation Strategy and Process Innovation Strategy is positively, significantly influence to Products and Services Commercialization accelerated paths. In addition, the findings revealed that these Strategies are significant predictors of Market Development. Also, the findings showed that, product innovation strategies, unlike process innovation strategies, can’t have a positive and significant impact on Technological Scope in product and process commercialization.