fffInvestigation of sports strategies and executive plans of the country (Case study; Iranian Sailing Federation)

AbstractEvery organization today needs a map through which it can mark where it wants to go and show how to get there. The purpose of this study was to review the strategies and executive plans of sports in the country's sailing federation. The research was a descriptive-analytical research from the perspective of applied purpose and is in the field of strategic studies which was conducted as a case study. The statistical population of the study includes the president, vice president and former and current secretaries of the Sailing Federation of the Islamic Republic of Iran, all heads and secretaries of the provincial sailing boards. The sampling method was 369 people. In the research method, to determine the perspectives of the balanced scorecard, the researchers, after gathering the required information, used them existing literature, books and publications from the point of view of the members of the steering council. Based on the research findings, revenue generation strategies, marketing and diversification of the federation's financial resources in financial terms, advertising, promotion and use of media capacity in customer perspective, development of staff participation and research and planning expansion The design of an integrated system of sporting events at the provincial level, in terms of internal strategies, consolidation and strengthening of the volunteer movement, was arranged in terms of learning and growth.