Factors affecting the pricing of sports clubs in Golestan Province

The purpose of the study was to investigate the factors affecting the pricing of sports clubs in Golestan Province. The present study has as objective and as descriptive cross sectional descriptive study. Survey of community sports officials (N: 618) that were active in the city were selected by stratified random sampling (n: 227). The questionnaire consists of 35 items by professors and experts set the validity and reliability by Cronbach's alpha of Physical Education and Sports Science (r: 0.92) in the target population, respectively. The results showed that the factors that affect the pricing of Sports significant positive correlation was observed and Factors affecting the pricing of services to the sports club goals, economic, competitive factors, political and cultural factors are. As a result, the effective price for the service sector Due to the specific characteristics of services that reflect the complexity of pricing in this section Factors must be effectively used.