Designing a service supply chain synchronization model with the grounded theory approach

The issue of coordination has been identified as a key management issue in the supply chain. Service supply chain Due to its different characteristics, and due to the fact that products in service supply chains are complex and more information-based, the coordination models in it are completely different from the coordination models. They are in the supply chain of physical goods. In this study, the main purpose of the research is to develop a service supply chain coordination model. The method of the present study is to use the data-driven theory method and its community is faculty members and senior industry managers, who were selected using purposive judgmental sampling. The objectives of the research were determined and explained using qualitative research tools. Also, using open, axial and selective coding, a paradigm model was formed based on which the conceptual structure of service supply chain synchronization was designed and presented. Validation of the research based on the data theory methodology of the foundation, the criteria of adaptability, comprehensibility, generalizability and control have been used. Finally, the underlying factors of coordination were divided into two categories: infrastructure and capabilities. Interfering conditions include behavioral factors and characteristics of cooperation. Coordination mechanisms can be examined in the form of three characteristics of sharing, stable relationships, and technical and technological mechanisms. The reasons for coordination are examined in the form of four characteristics of uncertainty, customer dissatisfaction, risk and non-integrated system, and synergy, sustainable profitability and brand improvement were identified as the consequences of coordination.