Lifestyle and body management: A Sociological study (Case study: Women in Rafsanjan)

Body image is a multidimensional structure that refers to a person's perception and attitude about the size and shape of a person's body. Body and appearance management has gained the importance of special studies among social phenomena today. In modern times, the way of managing the appearance of the body as an identifier has played an essential role in others' judgments of the individual and the representation of the personality of individuals. Such representations and attitudes towards the body and appearance of people originate from certain lifestyles. In this study, an attempt has been made to investigate the relationship between different aspects of lifestyle and body management using the theories of Bourdieu, Foucault and Giddens. The statistical population of the study consists of women in Rafsanjan, which according to Cochran's formula, 383 people have been studied as a statistical sample. The research findings were analyzed using Spss software. The results show that there is a significant relationship between lifestyle indicators (cultural consumption, shopping patterns and leisure) and body management. The results also show the significance of the relationship between body management and contextual variables (age, marital status and economic and social status). Regression coefficients also show that about 30% of the variance of body management is explained by the independent variables of this study that the variable of purchasing patterns has the highest predictability..