Environmental trends affecting the future of competence of sports managers with world-class management in the Iranian sports industry

The purpose of this article is to study the competency of sports managers with world-class management in the Iranian sports industry through the calculation of environmental trends in this field. For this purpose, using the environmental scanning approach (Delphi tools, report studies, numerous articles and books in the field of sports industry, world class management, other related sciences and PESTEL analysis) effective trends have been identified and described according to importance. As a result, 89 effective environmental trends are counted and categorized into five main groups (political / legal, economic, social, technological, environmental). In the next step, in order to compare the data obtained from the experts' agreement, factor analysis was used in SPSS 22 software environment. The known trends have a positive and significant effect on the future formation of competencies of sports managers with world-class management. Most trends were identified and prioritized. As a result, in the technological dimension (growth of the hologram industry), in the economic dimension (control of transactions and financial markets with the help of artificial intelligence), in the political / legal dimension (influence of soft power in the international sports environment), in the social dimension (increasing the role of women managers in Sports scene) and in the environmental dimension (growth of green management) were identified as the most important trends and changes. Finally, the effect of the technology dimension with a factor load of 0.881 and an average of 4.36 is of the greatest importance on the competence of sports managers with world-class management in the sports industry. Therefore, recognizing these trends can be a good model for sports managers and policy makers to develop strategic planning.