iran's tourism development strategy in the era of globalization and its consequences

Tourism is the world's largest industry, accounting for more than a third of the total value of the global service trade. Global tourism can be considered as a potential strategic factor for economic growth. The tourism industry in Iran, despite having many attractions, plays a very small role in the country's economy. At the same time, globalization through demarcation, facilitation of traffic regulations, and improvement of transportation and communications can be very effective in increasing international tourism and the evolution of this industry. The authors believe that the security and political tensions in the host society, historical and cultural attractions and cultural conflicts between the host society and the origin are among the determining factors in the field of tourism in the age of globalization. Of course, the effects of computer technology in the field of travel, accommodation and transportation costs and the amount of tourism-related advertising in the host community should never be neglected in order to attract international tourists. This research uses a descriptive-analytical method while analyzing the current situation of tourism in Iran, the form and situation of tourism in the era of globalization. The results of the research indicate that the government should provide the ground for private sector and foreign investors to invest in the development of tourism infrastructure and provide the necessary security for foreign travelers and make it easier for them to enter the country.