Barriers to the entry of health-related knowledge-based products in to international markets

The domestic market is relatively small for Knowledge-based products, therefore, every knowledge-based company for growth and development must enter international markets. While, the entry process is full of obstacles and challenges. The purpose of this study is to identify the barriers that health-related knowledge-based companies face when entering international markets.

In this research, the review study method and the expert panel have been used. Data were analyzed using SPSS software (version 25), descriptive statistics, and non-parametric testing of Kruskal Wallis.

The findings showed the main internal barriers were lack of investment in research and development activities, lack of research cooperation between industry and academia, lack of participation in international exhibitions, the main external obstacles were the lack of access to the distribution channel, the existence of other competitors with famous brands and lack of knowledge of the laws and regulations of foreign countries.

This study provides practical advice to managers of knowledge-based companies intending to enter international markets, including: investing in research and development activities, Research cooperation between industry and academia, attending prestigious domestic and foreign exhibitions, access to a suitable distribution channel, identifying foreign competitors with famous brands and being aware of the laws and regulations of foreign countries.