Content analysis of the agricultural TV program Talash-e-Sabz in Khorasan Razavi Province

The purpose of this study was to analyze the content of the TV-agricultural program Talash-e-Sabz, which produces in the Jihad Group of Khorasan Razavi TV. The statistical population of the study included Talash-e-Sabz programs broadcast from September 2017 to September 2016. Sampling was random and included selecting one part of the program per month. Finally, 12 parts of this program were reviewed and content analysis. Results indicated that among the various items of the program, the presenter's speech occupies the largest percentage of the program time, and the interview with experts, show section and the speaker's speech are in the next categories. Among the axes in question, the axis of horticulture has been in the highest priority, while the axis of food and conversion industries has been the lowest priority. The results of the content separation of the studied programs in terms of topics showed that the usual thanksgiving and socializing with viewers and farmers had the highest frequency during the program and then, issues related to planting, holding and harvesting horticultural and agricultural products, the economic importance of agriculture, livestock and the environment and its place in the exchange rate and turnover and production goals of agricultural and livestock products have had the most repetition in the program, respectively