An analysis of ways to use the second screen in the production of interactive TV sports programs

With the importance of social media in everyday life and their entry into the mainstream media of the world, traditional media have transformed their products and accepted social media as a strong competitor, and as a result, yesterday's passive Viewers became active users today. Given that TV sports programs have a large share of the popularity and production of television, the purpose of this study is to explore the ways in which the program Producer can use the capabilities of the second screen, and shape them. Making the viewer's interaction with the TV sports program to cover the lack of interactive TV technology in Iran. The second screen appeared as an accessory (computer, mobile phone or tablet) to accompany the first screen (TV) to communicate with the first screen. The present study, based on the theory of media convergence and by the method of qualitative content analysis and documentary study, has extracted the basic categories and then five episodes of five titles of TV sports programs Has been analyzed and studied. Research findings show that the second screen can turn the viewers into content creators and enhance their ability to be more than a commentator, and the sports program Producer by implementing the interaction with the viewer, from sports data and social activities They go beyond and use the motivation and information of viewers/users to produce various forms of interactive programming on television to facilitate the interaction and expression of audience views more than ever.