A Model strategic decision-making for Prioritizing the Effective Factors of Service Mix Marketing In Life and Investment Insurance by Using the Results of Analytical Hierarchy Process (AHP)

Decision making is the essence of management, and manager is a person who makes a decision every minute. AHP technique is capable of tackling multi-criteria decision making issues, and also provides a method for measurement of qualitative criteria and a method based on priorities. It enables managers to facilitate and accelerate their decision making processes and make effective decisions in complicated topics and situations.  offices of insurance companies trying to improve their life insurance sales statistics.  The study was of surveying-heuristic type and its statistical population consisted of 10000 clients of Iran Insurance Company, Asia Insurance Company and Karafarin Insurance Company. Data was collected by means of questionnaires consisting of 370 items chosen according to Morgan and Kouhen’s volume tables. The questionnaires were then distributed by systematic hierarchical sampling among purchasers of life and savings insurance, who then proceeded to complete them. This paper is focused on reviewing and prioritizing the elements of mix marketing (8P) in the field of sales and marketing of comprehensive life and saving insurance marketing.because life insurance is a development important factor in the world; It may be used by all companies, agencies and brokering.once elements influencing mixed marketing were studied and the new factor was known as productivity & quality, and added to the model.Finally in the now paper, The optimized model mixed marketing was defined using the results of a hierarchical  analysis model.