Scheduling in TV, from linear TV to online TV

Scheduling (programs selection and timing) is the main output of television policy, which plays an important role in creating identity and strengthening the TV brand; but in the historical evolution of television and the transition from monopoly (scarcity) to competition (availability) and eventually proliferation (plenty) or post-networking, the scheduling as the main pillar of TV has fundamentally been threatened. In fact, the proliferation of content production hubs, along with advances in digital technologies that made it easy and convenient to view content at the desired time, place, and device, made the position of the scheduling even more threatened.This qualitative research with historical approach and documentary analysis method, also using audience measurement statistics and in-depth interviews with 7 broadcast schedule managers in IRIBTV, while reviewing the position of the schedule on television, examines the developments and changes in the scheduling historically. This study addresses the broader question of how television is growing and developing in the post-network era. The findings of this study show that contrary to the claims that the art of scheduling is obsolete and fruitless in the era of pluralism, scheduling is still important and pivotal in the TV industry that actively and artistically responds to the audience and environmental changes. Data modifies its tools and provides and develops new tools for itself.