TV children's program advertising with emphasis on food advertising

In today's world, people identify their surroundings using various tools. One of the important tools for understanding the environment is the mass media. Media in societies highlight the social and cultural pattern of society for the audience and in accepting the cultural and social values ​​of society. Children also play an important role. Children are one of the audiences who are exposed to the mass media, especially television, from the very beginning of their childhood due to the characteristics of mass media, and due to the characteristics of television as a cold medium, they spend time watching. Television is far more than any other activity. Advertising in Iranian mass media is one of the most important sources of income and part of the content of Iranian television programs is advertising. Also, one of the marketing tools of different companies in today's world is advertising for children and young people. The data obtained showed that consumerism and luxury lifestyle, naturalization of overeating and the use of fatty foods, and the construction of masculine and gender gender maps are among the most important implicit semantic implications in advertisements. Has been investigated.