Discursive Construction of Tradition in the Programs of Kurdistan T.V

Tradition is one of the most important and controversial concepts in humanities and social sciences that has different implications within the lens of media representation. The current research seeks to analyze the discoursive formation of the concept of "tradition" in Kurdistan T.V. This analysis is based on Laclau and Mouffe's discourse analysis and Stuart Hall's constructivist theory of representatio. In this regard, "Cherikay Shaw"(melody of night), a T.V show program, which has many viewers among the Kurdish people in Iran, has been analyzed as an example. To this end, the central sign, the "Tradition", which fluctuates between the contrasting and reproductive patterns of "tradition", is analyzed in various parts of the program, including dialogues and characterization, stage-shooting and imaging in relation to the "chain of equivalence" and the "discoursivity" field. Discourse analysis of the mentioned program shows that, as far as tradition is articulated around the signs such as uniformity and simplicity, historical inertia, and naturalism, so the discourse that articulates the central sign has been the discourse of "ideological traditionalism". In the analyzed programm, the discourse of "ideological traditionalism" formulates the concept of "tradition" in line with its disciplinary order by excluding competing discourses.