Relationship between Media ConsumptionCharacteristics of Bushehr Families withDesirable Consumption Indicators(Case Study: Virtual Social Networks)

The purpose of this study is to explain the relationship between thecharacteristics of media consumption with the observance of desirable indicators inthe consumption process of virtual social networks of Bushehr families. In thisregard, with a combination of qualitative and quantitative approach in methodologyfor extracting desirable indicators and designing a questionnaire tool, a significantrelationship between the independent variable (consumption, type of consumption,attractiveness and motivation of using virtual social networks) also dependentvariable (desirable indicators of social network consumption), We tested the virtualBushehr families using SPSS software. The results of the hypotheses test indicatethat out of 4 independent variables in the test with respect to the desired mediaconsumption indicators; The variable of type of virtual social networks used showeda significant relationship and the three variables of consumption, attractiveness andmotivation of consumption of virtual social networks did not show a significantrelationship in terms of consumption indicators of this netwo.