The Performance evaluation framework for Iranian professional football league organization: with Grounded Theory Approach

The purpose of this study was to establish the Performance evaluation framework For Iranian professional football league organization: With Grounded Theory Approach.

This research was qualitative in terms of methodology and Grounded theory was used. The statistical population of the research was experts (18 samples) and the statistical sample was selected using theoretical and objective sampling method. Semi-structured interview method was used to collect data. The data were analyzed in three stages of open, axial and selective coding and analyzed through MAXQDA 12 software.

Analysis of The data showed that The causative Factors Including (planning, organizing, Refereeing and coaching, and clubs),the underlying conditions (Information Technology, Transfers, The Security , protection and health of the league), Influential factors (Public and cultural relations), Approaches (technical and development, sport Commerce and marketing, financial and support strategies) and finally outcomes(customer satisfaction, The improvement of the economic situation and the prosperity of the football industry, the Held professional sporting events, The increase in the effectiveness of human resources, Filling leisure time and The improvement of the clubs’ performance) Were identified and linked to each other. Finally, the paradigm and theoretical model of the quality of the professional league organization of Football were formed.

As a result, it can be said that the performance of the professional football league organization in Iran Is far from reaching the desired and expected level, due to its limitations, which have been created under the influence of various .