The Impact of Market Risk Management and Commercialization on the Performance of New Service DevelopmentCommitments

This study intends to investigate the impact of market risk management and commercialization risk on the performance of new service development. The research method used is descriptive survey. The statistical population includes 1080 managers and employees of Irene Insurance Company. The sample size was 284 based on Cochran's formula, which was selected by simple random sampling method. A questionnaire was used to measure the concepts and the collected data were analyzed using statistical, descriptive and inferential tests. The validity of the questionnaires was evaluated based on the validity of the structure and convergence and its reliability with Cronbach's alpha coefficient. The research model was tested based on the partial least squares method and SmartPLS software. The results of this study indicate that market risk management has a positive effect on the performance of new service development. Commercialization risk also has a positive effect on the performance of new service development.