Study of the Effect of Dependent and Independent Information Sources on Job Seekers' Perception of Organizational Attractiveness

Nowadays, attracting skilled and talented workforce has become a challenge for many organizations. Identifying and promoting the factors affecting organizational attractiveness to attract talented human resources has a competitive value. The purpose of the present applied research was to determine the effect of dependent and independent information sources on job seekers' perception of organizational attractiveness and recruitment of skilled labor. The research method in this research is descriptive-correlational. The statistical population of this study consisted of students of public, Payame Noor and Azad universities of Zanjan and the sample size of the study was determined by Cochran's formula to be 240 people. The data collection tool was a standard questionnaire that for localization, its validity was again confirmed using content validity and convergent validity and its reliability was confirmed using combined reliability and Cronbach's alpha equal to 0.870. Descriptive findings were extracted using SPSS24 software and the conceptual model of the research and its quantitative data were processed by structural equation modeling using SmartPLS2.6 software. Findings showed that perceived usefulness, ease of use, informational social influence and normative social influence have a significant effect on the perception of organizational attractiveness.