Performance Evaluation for Sport Tourism Association Using Balanced Score Card

The purpose of current study was to evaluating the performance of sport tourism association using BSC. The study population included 114 professors and students that all of them were choosing as sample. To collect data performance evaluation questionnaire of the BSC was used. Cronbach's alpha test was used to determine the reliability of the questionnaire that the reliability for optimal situation was (α= 0/94) and for current situation was (α=0/98), respectively. To analyze data, descriptive statistics and inferential statistics were used, and using the software SPSS 21 was analyzed. The results showed that there were significant = 0/94) and for current situation was (α=0/98), respectively. To analyze data, descriptive statistics and inferential statistics were used, and using the software SPSS 21 was analyzed. The results showed that thpriority between components of this research, and none of the components of the desirable and current situation have desirable conditions. Considering the results, it is recommended to the association its utmost the satisfaction of its customers with long-term plans of the organization to force advertisers and attract other audiences used.