Identifying the Challenges Facing the Development of Rural Tourism Entrepreneurial Business Ecosystem (Case Study: Sarduiyeh District in Jiroft County)

The present study uses a future research approach to identify the challenges affecting the development of the ecosystem of entrepreneurial tourism businesses in rural areas of Jiroft and the structural equations between them. To do this, we first collected a combination of codes from the models and research used in the field of tourism entrepreneurial businesses, as well as a survey of 15 rural entrepreneurs to improve them. Then, using MICMAC software, the identified factors were examined in terms of impact or effectiveness. The statistical population of this study consists of 54 tourism business owners in three villages located in the Sarduiyeh district. Then, with the Delphi method and a survey of experts in the field of tourism entrepreneurial businesses, the structural relationships resulting from these drivers were addressed. For this purpose, 50 experts performed non-probabilistic judgment sampling in the form of a path analysis test in SPSS software. The results showed that financial and economic issues have the highest impact factor. The root of these problems can be traced to factors such as marketing and financial issues and the limited budget of entrepreneurs and their weak support, which can have a significant impact on the development of such businesses in the future.