Representation of the clothing of Iranian women politicians on the social network Instagram

The objective behind this study is to analyze the ways in which women politicians selected to be represented on Instagram by analyzing the images they have shown of themselves. In this article, in addition to analyzing how women's clothing is represented in the selected sample of research, the question is answered whether their dressing when appearing in formal media is different from what they wear in the informal media (Instagram)? In the theoretical framework of the research, Irving Goffman's dramatic approach has been used and in the analysis of the Instagram pages of women politicians, the virtual ethnographic method has been applied.The research community in this article, the Instagram pages of women active in the official Iranian politics are covered by a traditional overall cover called Chador, and the page of five of them, as a research sample, has been selected purposefully. Analysis of pictures of women politicians posted on personal Instagram pages showed that some of them were slightly more open in international forums or in the absence of official cameras such as television, while others were more closed. The result is that these veiled women, in situations where they have presented themselves on stage and performing a duty, have chosen a more appropriate dressing. But sometimes when they feel more relaxed and less pressured by the cameras, somehow different dressing.