Developing a Framework for Measuring Perceived Quality of Tehran based on the Perspectives of Foreign Tourists

One of the effective components of the growth of tourism destinations is the perceived quality of the destination brand, which can attract tourists. Therefore, the present study has developed a comprehensive framework for measuring the dimensions of perceived quality and ranking them in tourism destinations. The present research is applied research using descriptive-survey method. The statistical population of this study includes foreign tourists who traveled to Tehran in the summer of 2019. From this population, a sample of 265 people was selected by the available sampling method. A researcher-made questionnaire was used to collect the research data. SPSS software was also used to analyze the data. The research findings show that the factor analysis of perceived quality of tourism destination consists of six dimensions which according to the Friedman ranking test are as follows: Perceived quality of human relations, perceived quality of tourist attractions, perceived quality of tourist attractions, perceived quality of tourism destination management, perceived quality of physical facilities and perceived quality of destination health standards.