The Role of Media management and Staff in Exacerbation of Economic Problems

The economic conditions of the country involve financial risks and losses for the press, more than any other economic enterprises , since one of the first goods removed from the household basket , during the inflation, is the press. Moreover, the development of modern electronic media such as social networks has intensified the competion among media to aƩract the audience. To get the opinions of the professors and experts in the press community regarding the study of the role of management and press staff in aggravationg the financial and economic problems of this medium, the researcher conducted a qualitative in-depth interviews with 21 editors of public and private newspapers. Having analyzed the obtained data , the researcher tried to point out the fact that the weakness and economic challenges of The Iranian newspapers are created due to the internal and external factors dominating the country’s press. This investigation has been continued using open purposeful interview methods to the extent that theoretical saturation is achieved. The results indicate that the economic challenges of the Iranian newspapers in the intra-organisational sector can now be categorized into four categories. The first category: Media Management. The second category: Media Economics management . The third category: Human Resource Management and professional Issues. The fourth category: self- censorship and lack of Investigative Journalism.The most important findings of the research include evidence of the weakness of press managers and their unfamiliarity with the principles on media management, poor motivation in media staff and lack of proper equal communication in the structure of the press