Investigating the Factors Affecting the Local Community's Life Quality in Religious Tourism Destinations: A Case Study of Shiraz

Religious tourism has long been welcomed by many tourists and individuals, creating changes in the host community's quality of life through changing human interactions. Therefore, this descriptive survey study sought to identify and rank the factors involved in the local community's quality of life in Shiraz as a religious tourism destination using the fuzzy cognitive mapping approach. To this end, two types of statistical population groups were used. The first group comprised of experts in the field of religious tourism in Shiraz who were selected judiciously and purposefully to adjust and determine the intended factors. Then, a matrix questionnaire was administered to the second group which comprised thirty indigenous workers in the field of religious tourism. Then, the data and scenarios were analyzed using the fuzzy cognitive mapping technique, and the research model was designed using social network analysis. The results showed that there are several factors involved in improving the local community's quality of life in Shiraz, including increasing welfare, increasing investments, and a sense of belonging among residents and tourists, respectively.