Investigating the Effective Factors in Breaking the Stability of Contemporary Housing Identity in Tabriz from the Perspective of Changes in the Face and Tone of Architecture (Case Study of Valiasr Neighborhood)

Urban identity is a set of values ​​that cover different cultural, economic or political terms and separates a city from the rest. Meanwhile, architecture and urban planning play a very important role in maintaining and sustainability of a community identity and culture, in Iran with the arrival of modernity, in Tabriz, regardless of identity - culture, architecture and urbanization of Tabriz, causing the lack of the stability of identity in the city and contemporary housing. The purpose of this study was to investigate the factors affecting the sustainability of contemporary housing identity in Tabriz from the perspective of face transformation and architectural tone.

The present research is descriptive - analytical of survey type. The statistical population includes specialists in this area, the sample size is 12 of the experts and professors. For data analysis, structural equation method was used through Smart Pls and AMOS software.

The results of the research show that the most impact on the sustainability of contemporary housing identity in terms of facial developments and architecture tone in Tabriz, the introduction of architecture in the concept of goods and not the place of living and the city in the warehouse of the goods and not the largest amount of civilization with bills of 0.96 And the conversion of Iranian architecture has had the least impact on architecture in Iran with a factor load of 0.34.
Discussion and

Therefore, there is a direct relationship between facial developments and architectural tone and the sustainability of architectural identity in Contemporary Housing Valiasr Nasr Tabriz.