Survey on the Role of Customer Relationship Management System in the Health Care Ward

The goal of Customer Relationship Management (CRM) is to create new relationships, increase customer value, retain customers and increase profitability. The Patient Relationship Management System (PRM) is a key strategy in managing interactions between healthcare organizations and customers. In PRM, the focus of organizations is on determining and meeting the needs of the patient.

This review article has been performed the role of customer relationship management system in the health care sector using method of library research and searching valid websites.

PRM has the ability to achieve better coherence between health care departments, which in turn improves clinical outcomes and patient satisfaction. Moreover, PRM improves the patient follow-up system, better understanding of their needs, and Provides better care services to patients. Increasing operational efficiency, centralizing data, better management of current customers, and strengthening the hospital image are some of the effects of implementing CRM in hospitals.

Nowadays, health care sector has become a competitive market. New technologies have changed the care environment. Therefore, health care organizations are trying to keep their customers. Customer relationship management is a strategy that enables more insights for customers as well as more effective and satisfying interactions for healthcare organizations.