A comparative study of users' interaction with how to pay for news items on the Instagram page of IRIB and BBC Persian

As the mainstream media in the country, in order not to lag behind the competing media in the field of news and information, Sada-e Azadi news agency must use all the capacities of the day in the world, including virtual social networks. Therefore, it seems necessary to know how competing news media operate in this field. In this study, while comparing the Instagram of the Radio News Agency and the BBC Farsi, an attempt was made to identify the relationship between the interaction of users and the payment of news subjects on Instagram of these two news organizations. To achieve this important goal, the researcher purposefully identified the same news subjects in the period of 9 months from autumn 1998 to spring 1999 and selected a total of 180 posts and analyzed them using quantitative content analysis method. The most important findings of this study indicate that the Radio News Agency has ceded the field to its competitor in the number of daily posts, but there is no slight difference between them in the way of using news elements and the way of using them. In BBC Farsi, there is a significant relationship between the use of the combined news value of reputation / encounter, political news subjects and political videos and the level of user interaction in the likes and comments components. On the other hand, the news values ​​of encounter / inclusion and Reputation / attitude are significantly different from other components.