Explain and Analyze the Umayyad Propaganda Approaches

Propaganda is one of the important areas of communication of societies , therefore, it has always been considered in different fields, including political and governmental fields in different periods . The Umayyads also used propaganda to legitimize, gain power, and maintain political sovereignty, especially against the Alawites (Shiites) . Advertising approaches are attention to areas and the use of various tools that are given the nature of advertising. The present study answers the question: What were the areas of Umayyad propaganda approaches? It has been done in a descriptive-analytical method and with reference to library sources. The result of this research shows that many propaganda methods were founded by Muawiyah and continued by the later caliphs. The propagandistic approaches of the Umayyads included a religious, political, emotional-psychological and economic approach that was aimed at influencing the thoughts and behavior of individuals and leading society to the goals of the Umayyads.