Investigating the Relationship between Strategic Factors of the Company and Sales

Today, companies are aware of the importance of their sales and are trying to maintain and improve their position by increasing sales volume in a competitive environment in the markets. This study examines the relationship between strategic factors of the company and sales. The research is applied in terms of purpose and descriptive-survey in terms of data collection method. All employees, experts and managers of companies operating in Bushehr Industrial Towns Company constitute the statistical population of this research. The statistical sample was selected based on Cochran's formula to 286 people. Sampling method is a simple random method. The data collection tool in this research is a standard questionnaire based on Likert scale. In this research, structural equations using Smart PLS 2 and SPSS 23 softwares have been used to analyze the data and test the hypotheses. In this research, strategic factors in accordance with the indicators of the model of Kuratko et al. (2005) with components 1- structural factors; 2- Organizational factors; 3- Individual factors; 4- Environmental factors were assessed through a questionnaire consisting of 12 items using a 5-point Likert scale. To measure the company's sales, Festus (2016) questionnaire with 10 items was used. Findings indicate a positive and significant impact of strategic structural, organizational and environmental factors on sales.