Evaluation of Strategies in a University Technology Company Based on System Dynamics Approach (Case Study of Amirkabir University of Technology)

In today's competitive environment, many complexities have been created for different organizations. Therefore, the analysis and consideration of these complexities in strategic decision-making are done using different systems simulation methods. The purpose of this paper is to evaluate the selected strategies for an academic technology company using simulations of system dynamics. To design an appropriate system model in this study, the first dynamic system models were investigated and initial relationships were proposed for the selected company. The relationships of the designed model were evaluated using experts' knowledge in the form of questionnaires. Also, the most important factors for examining the outputs of this company were examined in other questionnaires. The validity and reliability of the questionnaires were evaluated based on Lauche and Cronbach's alpha methods before distributing the questionnaires among the demographic samples identified in this company. Based on the results obtained from the mentioned steps, a dynamic system model was designed for this company and its validation in different dimensions was examined. Finally, the effects of the selected strategic plans on the designed model were determined according to the most important criteria identified for this company. According to the results, each criterion has different fluctuations in different periods that the application of each strategy causes changes in the fluctuations. Therefore, the strategy was selected according to the importance of each criterion from the perspective of the managers of the selected company in different periods. The most effective strategy was introduced for this company based on results, as well.