فصلنامه مطالعات مدیریت راهبردی
پیاپی 49 (بهار 1401)

The unpredictable and uncontrollable crises at different levels of business lead to the emergence of the concept of re-branding, which can help in rebuilding brands in any subject, place and time at any level of activity. Nation branding of places at the national level, which is known as countries, needs to be explained due to its side effects on the micro levels of political, economic, cultural, social activities, etc. As a country with a historical, cultural, political background and a strategic and attractive geographical location for tourists in West Asia due to its involvement in the civil war crisis, Syria is a case in point for the issue of re-branding at the national level. This study aimed to identify the components and explain them in the form of a nation re-branding pattern in the tourism industry. Using the Grounded theory with a classical approach, the statistical population, including public and private experts in the Syrian tourism industry, was selected and 13 people were selected by the non-probabilistic snowball sampling method. The use of in-depth non-structured interviews to achieve the desired concepts for data collection was on the agenda. The results showed that the most important components of the national brand regeneration model include seven concepts: "Improving the country's context, forming a nation branding headquarters, stakeholder management, assessing the impact of the crisis on the nation brand, formulating a restructuring plan, repositioning and evaluating the nation brand".

In recent years, having the organizational capability in simultaneous management of business and institutional goals has become more important. For instance, companies are increasingly expected to minimize the detrimental effects of their activities on the environment or to meet the expectations of social institutions, concurrent with improving their growth and profitability. This issue is especially significant in developing countries due to the underdevelopment of institutional structures as well as severe turmoil in the political, economic and social environment. Considering different and heterogeneous nature of the competitive and social goals in companies, the purpose of this study is to draw a model for the successful and simultaneous management of competitive goals along with gaining social legitimacy. Accordingly, by using case-study method we chose Golrang Industrial Group (GIG) as one of the successful Iranian holdings in managing the competitive and social environment, then required data were collected by examining the related organizational documents and conducting in-depth interviews. we afterward explained the effective components on the ambidextrous pattern of competitive advantage and social legitimacy by content analysis method.The results showed that the concurrence of competitive goals and social legitimacy in a way that leads to strengthening each other, requires implementation of three key practices: 1. Creating new competitive and institutional rules (Changing the playing field), 2. Protecting the environment and gaining institutional support (Buffering strategy), and 3. Ensuring the goals operationalizing and securing the results (institutional leadership strategy).

Social responsibility is becoming a dominant approach in the research and actions of researchers and managers, which is considered with the aim of aligning benefits with the environment and sustainable development. The present study seeks to identify the factors affecting social responsibility in large companies operating in Persian Gulf mining and mental industries special economic zone in Bandar Abbas and to develop scenarios for them. This research is based on the scenario method, and it is applied in terms of purpose. Participants were 10 experts of managers who were purposefully selected. Cross impact analysis method with MICMAC software was used to determine the key factors affecting the CSR and scenario wizard software were used to compile the scenario. Findings of this study show that five factors including industry standards, company's strategic orientation towards CSR, media and social groups, sanctions, and business ethics were then determined as the key factors. The results of combining 15 states for 5 factors affecting corporate social responsibility, which include possible situations for the future, showed that 5 scenarios with high compatibility and 37 scenarios with low compatibility can be considered. Strong scenarios were categorized into three groups of scenarios: "optimistic", "intermediate" and "pessimistic" based on similarity and degree of desirability. The findings of this study show that the intensity of the impact of adverse situations is more than favorable situations. Therefore, companies should pay more attention to adverse scenarios to be prepared to face those situations.

The determining role of social capital in creating behaviors that lead to shared value creation for the success of organizations led to the purpose of this study to investigate the impact of social capital on the Value Co- Creation with emphasis on the mediating role of capital Be structural. This study is applied in the field of descriptive survey studies in terms of purpose, application and in terms of data collection. The statistical population of the study consisted of managers and supervisors of Export companies of ceramic tiles in Yazd province. Using random stratified sampling method using Cochran's formula, 183 people were selected as the research sample. The data needed to analyze the relationships were collected using a questionnaire whose validity was assessed and confirmed using content validity ratio and content validity index and its reliability was assessed using Cronbach's alpha coefficient. Hypothesis analysis was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The results show that social capital, in addition to having a direct effect on value co-creation behavior, also has a positive and significant effect on value co-creation behavior through structural capital.

Social and cultural developments are one of the main goals of regional development. This research uses social research approaches as well as planning models that are designed based on the scenario, to study social and cultural development in Yazd province based on the national vision document. In the first step of the research, 33 factors were identified that these factors have somehow affected the process of social and cultural development in Yazd province. After conducting various interviews with experts, 9 key factors were identified from 33 factors based on upstream documents. Then, for each of the factors based on different scenarios, 18 favorable and unfavorable situations in the future of the province were identified. Then, by forming a matrix of cross-effects through MicMac software and also using the knowledge of social science experts in assessing the effects of the occurrence of each situation on the occurrence or non-occurrence of other situations in the province, using the capabilities of Scenario Wizard software. 6 scenarios with very high compatibility were extracted. The results show the identification of three factors, social justice, social capital and quality of life as the main and effective actors in the process of social and cultural development in Yazd province. The results also indicate that the current status of each of the factors identified in the study is not very appropriate. The possible scenarios formed in this study raise hopes for improving the development situation in the province.

The aim of this study was to investigate the effect of the technical benefits of Enterprise architecture on organizational performance with mediating role of reforming business processes in the organization, also it Investigate the three sub-objectives that consist of the impact of technical benefits of Enterprise architecture on organizational performance , the impact of technical benefits of Enterprise architecture on business process and the impact of Improving the business process on organizational performance. The research method is descriptive in terms of purpose and descriptive-correlational in terms of data collection method.The statistical population includes all managers and employees from NIOC, The sample size was estimated at 356 . The questionnaires were distributed and collected among experts and managers by the non-random sampling method available. The validity of the questionnaire before distribution was calculated and confirmed using the opinions of experts and its reliability through Cronbach's alpha coefficient. Cronbach's alpha of confidence was more than 70% and the reliability of the questionnaire was acceptable. Also, in order to analyze the research data were used correlation test and for Structural Equation Modeling with SPSS and LISREL softwares . The results showed that the technical benefits of Enterprise architecture have a positive effect/impact on organizational performance. The technical benefits of Enterprise architecture have a positive effect/impact on business process. Improving the business process has a positive effect/impact on organizational performance. The technical benefits of Enterprise architecture have a positive effect/impact on organizational performance with the mediating role of business process.

 Due to ambiguity of the environment, need for strategic planning in various industries is more important than ever.This study seeks to address the obstacles to the implementation of strategy in the bank industry. The statistical population of the study consists of experts in the field of strategy implementation who had experience in strategic staffs of the bank industry. These experts have selected by the snowball method which is a non-random path for selecting participants. The data collection tool was an interview used in the second-generation of grounded theory. The results suggest that there are four main barriers to implementing the strategy: contextual barriers, input barriers, process barriers, and output barriers. Each of these barriers in the later stages of coding is subdivided into smaller subdivisions, as follows: contextual barriers including economic, political, social and legal barriers; the input barriers including staffing, planned documentation, and budgeting; the process barriers including technical barriers, management barriers, and structural barriers.

The purpose of this study is to investigate the impact of organizational innovation on export performance through the mediating role of radical and widespread technical innovation. This study is applied in terms of purpose and in terms of data collection method. After reviewing the research topic and its related views, a questionnaire was used to collect the data. The statistical population of the study consisted of all employees and managers of the Iranian Food Industries Company. The sample size of this study was 213 people. In order to analyze and test the research hypotheses, the structural equation model has been used with the help of LISREL software and SPSS software.. Based on the findings of this study, the results show that organizational innovation affects export performance through the mediating role of the variables of radical technological innovation and widespread technological innovation; organizational innovation affects technical (radical) innovation, Organizational innovation affects technical innovation (widespread), organizational innovation affects export performance, technical innovation (radical) affects export performance, and technical innovation (widespread) affects export performance.

Organizational Social Responsibility Organizations are actions in which companies consider their involvement in social activities and reduce the destructive effects of business on society and the natural environment. This article seeks to identify and prioritize Mechanisms and strategies for the realization of social responsibility in the field of human resources in one of the most important institutions of society and in terms of practical purpose and in terms of research method, descriptive-field (field). The statistical population consisted of a panel of twenty-five experts and specialists in this field who were selected through judicial sampling. To answer the research questions, by referring to the research literature and reviewing previous research, the mechanisms and strategies for realizing social responsibility are identified and using descriptive statistics methods (mean and standard deviation) and the opinions of experts and specialists in two rounds. Delphi technique, these factors were identified, modified and modified. The most important indicator of social responsibility in the field of human resources was determined using fuzzy ANP method and prioritization of these strategies using TOPSIS technique in fuzzy environment. According to experts and statistical analysis, the most effective dimensions for social responsibility in The statistical population surveyed, "Communication, Transparency and Social Dialogue", "Principles of Diversity and Equal Opportunities", "Continuing Education and Development", "Prevention, Health and Safety at Work", "Work-Family Balance", "Preservation" And the recruitment of labor, "fair and social rights and benefits," and "labor relations management" were chosen as priorities, respectively.

The ideal aim of this study is achieving to economic growth and enter to global markets by competitive comprehensive model. Main purpose of research is providing the Comprehensive model to assess the intensity of competition in Iran metal industries .230 top manages in field of metal industries in East Azerbaijan included in this research that is taken a sample with volume 144 cluster-randomly from this population by Cochran formula.Pearson correlation coefficient is used to test the hypotheses. Structural equations modelling method, SPSS and LISREL software are used to measure research structures.The results showed that intra-organizational factors variable has positive effect with total coefficient 0.8 on competitive variable directly and indirectly. Creation variable of the perceptual value influenced on compatibility rate as directly with 0.02 coefficient. Environmental factors variable has positive effect on compatibility rate (direct effect 0.17 and indirect effect 0.59 and totally 0.76).standard unit increases. Latent variables could indicate 57% variable changes of compatibility rate.

The innovation economy is proving to be a huge disruptor and opportunity for cities and businesses. Cities around the world are seeking to accommodate the needs of a new generation of technology powered industries and firms, whose innovation model depends on proximity and whose talent pool explicitly prefer urban locations and lifestyles and As a new generation of entrepreneurial university with social responsibility has emerged recently, role of universities in the formation of learning regions and fulfillment of knowledge economy is vitally recognized. This research was done by qualitative method so that 10 best practices of innovation districts in the world were firstly investigated and then several interviews with experts of innovation context in Iran were leaded, Finally by coding the gathered data from investigating cases and interviews, a conceptual model was designed consisting of these nine elements :Governance-Policy,Supervising and management, innovation districts functions, innovation district features,Barries of developing innovation district, clusters, players, Communications, financing, commercializing .

In today's competitive environment, many complexities have been created for different organizations. Therefore, the analysis and consideration of these complexities in strategic decision-making are done using different systems simulation methods. The purpose of this paper is to evaluate the selected strategies for an academic technology company using simulations of system dynamics. To design an appropriate system model in this study, the first dynamic system models were investigated and initial relationships were proposed for the selected company. The relationships of the designed model were evaluated using experts' knowledge in the form of questionnaires. Also, the most important factors for examining the outputs of this company were examined in other questionnaires. The validity and reliability of the questionnaires were evaluated based on Lauche and Cronbach's alpha methods before distributing the questionnaires among the demographic samples identified in this company. Based on the results obtained from the mentioned steps, a dynamic system model was designed for this company and its validation in different dimensions was examined. Finally, the effects of the selected strategic plans on the designed model were determined according to the most important criteria identified for this company. According to the results, each criterion has different fluctuations in different periods that the application of each strategy causes changes in the fluctuations. Therefore, the strategy was selected according to the importance of each criterion from the perspective of the managers of the selected company in different periods. The most effective strategy was introduced for this company based on results, as well.

The corona pandemic situation and the pervasive growth of information technology have strengthened banking services to customers via mobile phones. However, there are many concerns about customers' attitudes and intentions to use mobile banking. The present applied research has been conducted with the aim of investigating the issue.

The research method in this research was a quantitative of a survey type and the statistical population of this research was the staff of Zanjan University. Using Cochran's formula, the number of statistical sample was calculated at 202 who answered the questions in a non-probability way of the available type.Instrument: The instrument was a standard questionnaire that due to localization, its validity and reliability were both reconfirmed in this research. The convergent validity of the structures was comfirmed by using the extracted mean variance (AVE) criterion above the value of 0.4 and reliability was also confirmed with Cronbach's alpha (0.878 above 0.7) and combined reliability (CR), above the standard value of 0.6.

Using PLS software, the Findings showed that perceived usefulness, perceived ease of use, social effects and facilitation of the conditions had a positive and significant effect on the attitudes toward the mobile bank, but the effect of perception of competency, benevolence and security and privacy on attitude toward the mobile bank was not significant. The results also showed the effect of attitude towards the mobile bank on the intention to use the mobile bank.

Meritocracy and specialization play a key and decisive role in the developmental process of societies. This issue is more important in Sistan and Baluchestan province because, despite some extensive development capacities, due to some components, the development process is not in the necessary acceleration. Therefore, the present study has been compiled with the aim of designing a model of specialization and meritocracy in the administrative system of the province and has been done in such a way that while recognizing the damages, executive solutions are provided to improve the situation. The qualitative method of grounded theory is used to collect and analyze the data, the process with three stages of open, central and selective coding. After 16 interviews with experts in this field, the necessary data were collected and analyzed. Thus, after a continuous process of comparing the data and the three coding stages, 128 basic concepts were categorized into 23 categories. The results of the study are presented in the form of a qualitative model of database with the focus on "meritocracy in the administrative system of Sistan and Baluchestan" which includes: causal conditions (multiple potential for development, the importance of development in national development, special ethnic and religious structure, high index poverty and deprivation, borderline bulk of the province's regions), pivotal phenomenon (meritocracy for sustainable development), strategies (administrative, political, social), intervening factors (educational poverty, ethnic and religious views, environmental and geographical factors, government factors And institutional, cultural and social factors), contextual conditions (human, environmental, and attitudinal factors) and outcomes (utilization of capacity, promote interaction and social integration, improve the national development process, establishment of sustainable development, promote social trust).Meritocracy and specialization play a key and decisive role in the developmental process of societies. This issue is more important in Sistan and Baluchestan province because, despite some extensive development capacities, due to some components, the development process is not in the necessary acceleration. Therefore, the present study has been compiled with the aim of designing a model of specialization and meritocracy in the administrative system of the province and has been done in such a way that while recognizing the damages, executive solutions are provided to improve the situation. The qualitative method of grounded theory is used to collect and analyze the data, the process with three stages of open, central and selective coding. After 16 interviews with experts in this field, the necessary data were collected and analyzed. Thus, after a continuous process of comparing the data and the three coding stages, 128 basic concepts were categorized into 23 categories. The results of the study are presented in the form of a qualitative model of database with the focus on "meritocracy in the administrative system of Sistan and Baluchestan" which includes: causal conditions (multiple potential for development, the importance of development in national development, special ethnic and religious structure, high index poverty and deprivation, borderline bulk of the province's regions), pivotal phenomenon (meritocracy for sustainable development), strategies (administrative, political, social), intervening factors (educational poverty, ethnic and religious views, environmental and geographical factors, government factors And institutional, cultural and social factors), contextual conditions (human, environmental, and attitudinal factors) and outcomes (utilization of capacity, promote interaction and social integration, improve the national development process, establishment of sustainable development, promote social trust).

The key to an organization's success in an age of competition and interconnected environments is its ability to maintain and develop human resources. The aim of this study was to identify the components of sustainable human resource management in Sarmayeh Bank. Initially, the components of sustainable human resource management were identified through literature and semi-structured interviews with experts. The interviews were coded using three methods of open, selective and axial coding, and finally ten components were identified and then a interpretive structural model (ISM) was created to provide a model of sustainable human resource management in Sarmayeh Bank using ISM. The components are then classified and then ranked using MICMAC based on penetration and dependency. The results show that the structural interpretive model of Capital Bank can be presented in six levels, the most important of which is related to the policies and policies of the bank. Other components identified include empowerment development, agile environment building, increased social responsibility, improved quality of life, elite upbringing, alignment with digital developments, continuous learning, performance improvement and improved working conditions. MICMAC analysis showed that Capital Bank's human resource management system is an unstable system.