The Role of Indigenous Handicrafts in explaining the Design of Sustainable Industrial goods: A case study on Traditional Indian Handloom Fabrics

Today, the widespread use ofindigenous handicrafts incommunities shows that the profitability and effective interaction of goods and services with the customer depend on the establishment of a relationshipas a conceptualized content of form and the use of indigenous materials. The present study intends to use the sustainability of the Indian handlooms in the design process of modern products by examining the role of indigenous Indian handloomsin creating sustainable patterns. The main research question is about the role of the formation and production patterns of Indian traditional handlooms in the principles of sustainable design. The research method in this research is descriptive-analytic and case studies are used to make conclusions and generalizethe results to similar samples in the industry. The results of this study show that the revival of the design and production process oftraditional handloomshas been used to reproduce the products of the present day and has been effective in the sustainable design of modern products. Moreover, these products have been accepted by the customer and as a result, have been able to provideadvantagesfor the industry owners.