Providing an Electronic Sport Tourism Model in Iran with the ISM Approach

The purpose of this study is to present a model of e-sport tourism in Iran using ISM approach. The research methodology is descriptive-exploratory and based on structural-interpretive modeling that is conducted in the field. The statistical population consists of 80 university professors in sport and tourism management with a research interest in sport tourism in Iran.In the first step of the research, according to experts, the status of e-sport tourism in Iran was identified and 65people were selected using purposeful sampling method and Morgan table. The research tool this step includes a researcher-made questionnaire. Data analysis was performed qualitatively by SPSS 22 software and by Using descriptive statistics and inferential statistics and exploratory factor analysis, the factors were extracted qualitatively and the significance level of components was 0.04. In the second step, 10 expert professors formed the statistical sample of the Structural-Interpretive approach and a researcher-made questionnaire was administered by paired scale method and MATLAB software. Structural-interpretive modeling was carried out in six stages. The results showed that the components of electronic sport tourism in Iran were classified into three levels by structural-interpretive modeling. Level one: Sport Tourism Development, Level Two: Culture and Advertising, Level Three: Information Technology Structure, Management and Planning, Law and Policy, Facilities and Financial Capability.