Factors Affecting Tourism Development, Applied to Balanced Scorecard Techniques (Case study of Chaharmahal & Bakhtiari province)

Tourism activities, due to the emphasis on community participation, attention to social and cultural issues and environmental issues, have a deep link with sustainable development, and regional development is one of the most effective roles of this type of activity. In this regard, the purpose of this study is to explain the factors influencing tourism development using a balanced scorecard technique. The statistical population of this research is the members of the board of directors, shareholders, employees and customers of Tourism units in Chaharmahal & Bakhtiari province including koohrang boom, Beheshtakad, Rostam Abad, and Shahr-e-Kord. The sampling method is full and data are collected using two questionnaires this year. To investigate the factors affecting the development of indigenous communities in Chaharmahal and Bakhtiari province, we used the methodology of the Balanced Scorecard, This technique is a relatively new tool. And is a valuable alternative to previous approaches to tourism analysis and Based on four financial components, customers, internal processes, learning and growth, measure the factors affecting tourism growth. The results of the research were analyzed using PLS Smart software and suggest a significant relationship between financial indicators, customers, internal processes, learning, growth and indoors.