نشریه فضای گردشگری
پیاپی 29 (زمستان 1397)

On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted by numerous tourist attractions, attracting many tourists. Self-interest is one of the most diverse and most diverse destinations in the world. Leisure, tourism and urban tourism, in particular all other recreational activities, are one of the largest and most extensive spatial and temporal areas of the other. Such as shopping, walking, etc., and, consequently, planning and managing tourism is intrusive and complex, and has led to the special attention of the city administrators themselves. Today, tourism is viewed as an economic phenomenon; the attitudes of labor, its activities and its purpose are considered to be important because cities are the manifestation of economic, political, social, and cultural power and the stimulus of the state. In this descriptive-analytic study, using the SWOT model, explanations of strengths, weaknesses, opportunities and threats in the urban area of ​​Malayer are presented and the proposed strategies are presented. The findings show that the city of Malayer, as the second city of Hamedan province, is not suitable for urban tourism in spite of having environmental and historic and cultural capabilities.

Tourism activities, due to the emphasis on community participation, attention to social and cultural issues and environmental issues, have a deep link with sustainable development, and regional development is one of the most effective roles of this type of activity. In this regard, the purpose of this study is to explain the factors influencing tourism development using a balanced scorecard technique. The statistical population of this research is the members of the board of directors, shareholders, employees and customers of Tourism units in Chaharmahal & Bakhtiari province including koohrang boom, Beheshtakad, Rostam Abad, and Shahr-e-Kord. The sampling method is full and data are collected using two questionnaires this year. To investigate the factors affecting the development of indigenous communities in Chaharmahal and Bakhtiari province, we used the methodology of the Balanced Scorecard, This technique is a relatively new tool. And is a valuable alternative to previous approaches to tourism analysis and Based on four financial components, customers, internal processes, learning and growth, measure the factors affecting tourism growth. The results of the research were analyzed using PLS Smart software and suggest a significant relationship between financial indicators, customers, internal processes, learning, growth and indoors.

Tourism is a complex phenomenon. Valuable industry balances the economic development of the regions, establishes a fair distribution of income, and has a fundamental role in creating employment and direct and complementary direct and secondary resources. Undoubtedly, the development of the tourism sector can play a significant role as an alternative to the oil-related economy of the country in the national and regional development of Iran. The purpose of this study was to "identify financial incentives affecting the attraction of real and legal individuals for exploiting the resources of the city of Zarrin Shahr For the development of urban tourism ". In this research, the researcher first by collecting secondary information by referring to secondary documents and books, then uses a questionnaire to examine the opportunities, threats, strengths and weaknesses to attract the real and legal persons in Zarrineh city and to investigate the relationship between Financial incentives and attracting investors, after which financial incentives will be identified to attract people's funds and their impact on attracting tourists will be investigated. In order to analyze the raw data and data collected, the present study is based on the analysis of internal and external factors And use the SWOT matrix to assess threats, opportunities Oh, strengths and weaknesses, and ultimately use Rahkarhavrahbrdhayymtnasbbashraytmhlymntqh, financial Jhttvshmshvqhay Grdshgrydrshhrzryn the city.

One of the most important natural assets is the ecotourism capabilities of each region. Natural landscapes today are considered one of the most important centers of tourism attraction in the world. In this study, using statistical and analytical approaches using natural and climatic data and AHP technique, environmental and ecotouristic resources under the catchment area of Chardavol in Ilam province were identified as one of the major sub basins of Karkheh Basin. In this study, natural criteria were determined by geographic and climatic conditions for measuring ecotouristic capabilities. The results showed that climatic conditions play an important role in weighting ecotourism capabilities under the Chardavul watershed. Regarding the geographical structure of the Chardavol sub-basin, the northern part has a better situation than the southern part in terms of precipitation and relative humidity in terms of moisture conditions. Temperature conditions in the form of average air temperature and cold temperatures were also found in the northern half more suitable than the southern half. From the north to the south, the role of climatic criteria becomes less sub-basin. Latitude and higher altitudes of the northern part of the basin have led to different and more appropriate climate conditions in the region. The overlap of the layers showed that the northern and western sub-basins have better ecotouristic capabilities. The results and achievements of this research are important in environmental management of catchment areas. These achievements can lead managers to make better decisions based on their ecological capability.

Considering the importance of preserving the environment of tourist villages, the present study aimed to investigate the role of tourism development in promoting environmental knowledge in the villages of the Qhale Chaei touristic road in Ajbashir. This research is developmental in terms of its purpose, descriptive, causal and analytical in nature. The statistical population of the study included the residents of nine villages along the mentioned road. Using a simple random sampling method, 370 people were selected based on Cochran formula. The factual validity of the questionnaire was confirmed by some experts. Using the Cronbach Alpha Special Formula, the reliability of the research questionnaire was 0.887. For data analysis, Pearson correlation test and multivariate regression test as well as path analysis using PLS software were used. For the prioritization of villages Topsis, Vicore, ANP and Kaplend models were used. The results of the research showed that there was a significant relationship between all the variables which were ecological balance protection of the village, vegetation and animal protection, drought control, noise pollution, water and soil conservation, use of organic farming, and reduction of fuel use. Also it was shown that there was a significant relationship between fossil fuels, the principle of garbage disposal, not using the unrecyclable garbage, the management of biological crisis and the restoration or renewal of damaged environment. Also, based on the results of multi-attribute models, it can be said that Tapic Darreh village has the highest priority and the village of Qozelga has the least priority in terms of environmental knowledge of villagers. Finally, according to the results of the research some recommendations for future studies were suggested.

Considering the cultural and social characteristics of tourism destinations, the researchers of the present study tried to measure the brand equity (brand power) of a tourist destination from the perspective of health tourists based on the Kunkink Model (2007) which is taken from the Aker Model, in which both behavioral and perceptual dimensions have been considered. Therefore, the present study intends to review the Aker Model in Iran and investigate its application in the health tourism destination of Hamadan. Based on the main purpose of this study, the effect of brand image, brand awareness, perceived quality and brand loyalty (i.e., brand equity) as the independent variables on the particular value of the Atieh hospital brand in Hamadan which is the dependent variable was investigated. The results of the study showed that in terms of importance, the perceived quality was the most important factor of impact.

The aim of this study was to design a model for customers to choose hotel using the expert system. This study was an analytical, explorative and an applied research. The statistical population of the research consists of 72 managers and experts in big hotels of Iran. Using Cochran sampling formula and access sampling method 60 participants were selected. The questionnaires of the study were distributed among the experts to discover customers’ effective factors to choose their suitable hotel and five components of cost of stay, facilities, security, perceptions and customers’ awareness about the brand were identified. The mentioned factors were prioritized by ANP method and the obtained results showed that the customer had considered quality, cost of stay, brand awareness, professional facilities and security as the most important factors to choose their favorite hotel respectively. The expert system of research was designed using these factors and the findings of the system design showed that the high cost of stay was the most stable factor in identifying improper choice of a hotel. Next, high risk of security was shown to be the most stable one in identifying improper choice of a hotel. The factors of facilities, perceptions and brand awareness had such interaction with each other that indicated the expert system sensitivity to these components.

The purpose of this research is to Forsight of tourism industry of Golestan province with a scenario approach. This research is in terms of its purpose, in terms of the method, a combination of documentary and scrolling methods and in terms of nature, based on new methods of futuristic, analytical, and explorative science. The statistical population of this research includes all theoretical and experimental experts. The non-probabilistic sampling method is using two methods for judging and snowball sampling. The data gathering tool was a questionnaire and an interview with experts. The results of the first stage led to the identification of five factors And 24 variables related to the future of the tourism industry in Golestan province. And in the results of the second stage of the research (the interaction matrix) based on the output of the Mick Mac application were identified 8 effective factors. The eight factors were used in uncertainty questionnaire Based on the twofold "uncertainty" and "importance" Four scenarios were identified and selected from the combination of two axes: "Tourism entrepreneurship" and "Tourism acceptance culture". Finally, there are suggested solutions for each scenario.