The Impact of Personal Values on Ethical Behavior of Tour Leaders: The Role of Islamic Religiosity

Ethics can be defined as a set of values, do's and don'ts, according to which good and bad criteria are distinguished. Considering that ethical or immoral behavior in the organization, lays the groundwork for many positive and negative consequences for the organization, and considering the current importance of tourism, it can be said that ethical behavior by tour guides can have a significant impact on public satisfaction and lead to the sustainability and development of tourism.

In this study, among the variables affecting the ethical behavior of employees, the effect of their individual values has been reviewed, considering the role of Islamic religiosity, among tour guides who had a tour guide card from the Ministry of Cultural Heritage, Tourism and Handicrafts. For this purpose, a questionnaire was designed and its validity and reliability were assessed. It was then distributed electronically to 188 tour guides.

According to the significance value of t-test for all hypothesized relationships is greater than 1.96, this indicates that all research hypotheses are confirmed at the 95% confidence level. Ethical Considerations: Participants completed the questionnaires after being informed of the research objectives.

As the results show, there are a positive effect of personal values on ethical behavior, among which, self-control and honesty had the greatest effect and intelligence and religious values are in the next place. On the other hand, Islamic religiosity intensifies the influence of individual values on moral behavior.