Applying Behavioral Science Specialties to Creating Knowledge Commercialization Opportunities: An Interdisciplinary Approach

Today, universities, in addition to research and education, play a part in the new mission of participating in the economic development of society. In fact, the commercialization of academic research has led to new advances in scientific progress, while interdisciplinary studies should be taken into consideration by researchers and research institutions. Because the excess in the specialization of the researcher and the loss of relevance and solidarity between the subject of studying a discipline with the subjects of other disciplines and the peripheral world removes university disciplines from their core function. In this regard, graduates and practitioners of behavioral sciences can provide a point of attachment to the field of reflection, convergence, collaboration, and synergy with graduates of other academic disciplines. In fact, they can play a new role in contributing to the development of knowledge commercialization processes and the development of a knowledge-based economy. The main purpose of this research is to explore and provide a model for creating knowledge commercialization opportunities with an interdisciplinary capacity building approach with active activism and the use of specialized knowledge of graduates of the field of behavioral sciences. The study approach is qualitative. The findings of the study showed that six types of organizing themes were identified and 25 themes were identified and the content network was extracted. Based on research results, knowledge commercialization with an interdisciplinary capacity building approach with the role of behavioral science experts has dimensions such as creation, creation, creation, co-creation and opportunity creation, as organizing themes, each of which It also has dimensions as basic themes.