Identifying the effect of uncertainty criteria in evaluating entrepreneurial opportunities in technology - based ( Case study : Software industry )

The decision to choose a suitable opportunity in uncertain conditions is a common problem for entrepreneurs. Due to the time delay between evaluating and exploiting opportunities, entrepreneurs ' information about opportunities is inaccurate and minimal. Therefore, understanding the nature and resources of uncertainty is the basis for entrepreneurial decisions and the main focus of entrepreneurship.

This study aims to identify measures of uncertainty in assessing entrepreneurial opportunities in business-oriented businesses with a mixed approach.

The statistical population of research includes experts in the field of the software industry. The sampling method in this section was purposeful sampling which showed the collection of information, semi-structured interview, and questionnaire. Data analysis is done in the qualitative data section by coding and quantitative data analysis by weighting and analysis of variance and multi-criteria decision making. Findings and

uncertainty markers in this research are subject to six uncertainty sources, customer, agent, competitive, technological and political, and 29 initial codes, a schematic model of each element.