Challenges and opportunities of science journalism in Popularization of science based on new media
In the age of modern media, on the one hand, the scope and speed of coverage of scientific news has increased, and on the other hand, the accuracy and credibility of news in this field has been accompanied by doubts. In such a situation, science journalism is one of the specialties that we need more than ever. The present study aims to pay attention to the contribution of science journalism in promoting science in the current situation and in the era of modern media.In this regard, the components of strengthening communication and trust between the scientific community and the public, using new media, increasing awareness of the type and manner of interaction with the audience and increasing the participation and cooperation of academics with science journalists have been considered. This research is an analytical-interpretive research in terms of purpose. The statistical population includes 20 experts in the field of science journalism. Expert sampling was done in a purposeful manner and the data collection tool is semi-structured interview.The results show that by empowering science journalists, it is possible to produce content tailored to the general needs and increase the supervisory and demanding role of science journalists. The new media are also able to strengthen the relationship and trust between the scientific community and the public and increase the participation and cooperation of academics with science journalists.
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