Competitiveness model for laminate flooring industry with non-parametric tests

The purpose of this study was to identify the factors affecting the production companies in the laminate flooring industry in terms of competitiveness using nonparametric tests. The statistical population of this research includes experts and specialists in two areas of competitiveness and structure of the laminate flooring industry; managers in companies producing and importing this product and customers of laminate flooring. The sampling method was randomly classified. The Cochran formula was used to determine the sample size. In order to determine the effective indicators while studying the available sources and using the Porter model, as a basic model and after conducting the necessary studies and factor analysis, the conceptual model of the research was designed in form of three main criteria including environmental factors, intra-organizational factors and factors creating perceptual value as well as 9 sub-criteria. After conducting the necessary studies, preparing a researcher-made questionnaire and data factor analysis, the conceptual research model was designed and by conducting a field research and analyzing the results using student's t-test and Friedman test, the relationship between laminate flooring competitiveness with 3 criteria and 9 sub-criteria was examined. The reliability of the data was confirmed by Cronbach's alpha method. The mean of all studied indices was evaluated as moderate based on the results of descriptive statistics. Based on the results of the t-test, environmental factors, intra-organizational factors and factors creating perceptual value have a more than average role on competitiveness. Also, based on Friedman test, prioritization of indicators was obtained respectively based on environmental factors, factors creating perceptual value and intra-organizational factors.