Survey Relationship Customer dependency with constructivist innovation: the role of moderating organizational culture ( Sports media manufacturer in the metropolis of Tehran)

The purpose of this research is to investigate customer dependency and constructivist innovation considering the moderating role of organizational culture among sports information manufacturers in Tehran metropolis. All assumptions are confirmed. The present study is a descriptive-survey based on the purpose of the study. The statistical population of this study includes sport information producers in Tehran, which has a total population of 480 sports information producers in this study. The random cluster sampling method is simple. The sample size is based on Morgan's table and Cochran's formula with a 0.05 error of 213 people. Reliability and validity of the research questionnaire has been confirmed. The software used in this research is smart pls. Findings indicate that customer dependency has a negative relationship with constructive innovation, and also increasing the orientation of performance and increasing competition leads to increased constructive innovation. On the other hand, a stronger performance orientation will strengthen the negative relationship between customer affiliation and constructivist innovation, and stronger competition reduces the negative relationship between customer dependency and constructive innovation.