Sociological analysis and explanation of the factors affecting the formation of public trust in sports elites

Research finding show that in the context of social interactions and actions, trust plays an important role in the development of human talents and abilities and their relationship with others. The purpose of this study was to explain the components of increasing the general trust of sports elites. Exploratory mixed research method and data in the field by studying the background and semi-structured interviews with 15 sports experts in the country were collected. After reaching the initial state of content design and validity questionnaire by experts in the field of social sciences and sports was confirmed. The reliability of the whole instrument was obtained through Cronbach's alpha coefficient (α = 0.814). The construct validity of the questionnaire was accepted through confirmatory factor analysis and then it was provided to 242 sports elites of the country using the available sampling method. LISREL software is used to analyze the research findings and present the research model. Finally, it was found that the factors affecting the formation of public trust in sports elites include trust-based behavior with 18.881, cooperative tendencies with 17.889, frankness and honesty with 13.356 and confidence with 13.455%, explaining 63.591 percent of the total variance. Therefore, considering the biodiversity in Iran, measuring public trust and the factors affecting it among all social groups, especially sports elites, it is necessary to identify strategies to strengthen trust and plan accordingly.