Identifying and Ranking the Appropriate Features of Iran Insurance Company's Portal Content Management System Using Analytic Hierarchy Process Technique

The purpose of this research is to identify and rank the appropriate features of Iran Insurance Company's portal content management system using Analytic Hierarchy Process (AHP) technique in 2019.

This research was applied in terms of its purpose and descriptive in terms of its implementation method, survey type and exploratory nature. The statistical population of this research includes two categories of all employees and experts of Iran Insurance Company in Khuzestan province. Overll 95 employees and 15 managers, heads of departments and users of the informatics department as experts in Khuzestan province were recuited in this study. Delphi and AHP techniques and SPSS and Expert Choice softwares were used in this research. A questionnaire was developed and distributed among employees to identify the appropriate features of Iran Insurance Company's portal content management system. Cronbach's alpha method was used to test the reliability of the questionnaire. It was greater than 0.7 Thus, the reliability of the questionnaire was good. In the third stage questionnaire, reliability was evaluated by examining the incompatibility rate of comparisons in Expert Choice software. Since the incompatibility rate for all comparisons was less than 0.1, the accuracy of the comparisons was confirmed.

Based on the results of Delphi technique, 42 questions (8 main factors and 34 sub-factors) were identified as important. Hierarchical analysis method was used to rank the factors. Based on the results of information factors with a weight of 0.202, history and objectives with a weight of 0.177, simplification of complex components with a weight of 0.150, fit of portal and portal extension with the organization with a weight of 0.127, words with a weight of 106 0.0, portal information accumulation with a weight of 0.092, portal links with a weight of 0.087 and publications with a weight of 0.067 were ranked first to eighth, respectively.

According to the results of this study, the hierarchical analysis technique can be used to identify and rank the appropriate features of the content management system of the portal of Iran Insurance Company. Information agents have the highest rank in the content management system of the portal of Iran Insurance Company and publications have the lowest rank in the content management system of the portal of Iran Insurance Company.