Designing a easthetic and functional quality model in the Iranian Premier League Clubs

This research was conducted with the aim of evaluating easthetic and functional quality in Iranian Football , Premier League clubsand providing a suitable model . The research method was descriptive and correlated in field form . First we selected 5 areas of country , Spectators from the Premier League (teraktorsazi , padideh mashhad , Perspolice , zobahan and pars jonubi) were selected as samples . To collect information we used questionnaire .Descriptive statistics were used to analyze the demographic characteristics and to analyze the data, the structural equation model was used through lisrel software .The Kolmogorov-Smirnov test, Pearson correlation coefficient and multivariate regression were also used in the statistics section.The study found meaningful relationship between gaming atmosphere and easthetic quality ; population experience and easthetic quality Service staff and functional quality ; Access to facilities and functional quality ; Audience position and quality of performance and easthetic quality and functional quality .