"For love, money or both?" A qualitative study of female intrests in the paradigm of the new economic sociology

Interest is a rich concept that can be applied to a variety of areas and paradigms. But economists with narrow-minded reductionism always refer to a certain kind of interest (ie, utility). Sociologists, on the other hand, emphasize different types of interests. In this article, I intend to explore the characteristics of women's interests in the field of modern handicrafts in the digital age, beyond the mainstream approach of economics, with the help of the new economic sociology approach. In this qualitative-exploratory research, I will answer the fundamental question of whether women in their entrepreneurial action in the field of modern handicrafts seek to gain a kind of interest  (mainly economic) or a variety of interests? And by answering this question, I will also address the various dimensions of female interests.Thus, the present study shows that productive women in this field have started entrepreneurship not for economic deprivation and desperation, but for various interests  (including independence, emotional interest, self-fulfillment interest and network interest).They also reinforce a variety of interests through networking in the context of virtual networks, thereby spreading the implications of women's discourse among the craft community. Accordingly, entrepreneurship for women is not a need arising from despair and urgency, but a conscious choice for independence and affirmation of the subjectivity of women in contemporary society.Entrepreneurship provides an opportunity for intersection of loyalty to the private sphere on the one hand and participation in the public sphere on the other, while at the same time bringing individual and collective interests to women.